UB Media Acquires Canada’s Largest National Condo Elevator Network

UB Media expands their OOH presence with the acquisition of MaxTV Media, Canada’s largest national residential condo network, resulting in the addition of a fourth specialized network for the indoor place-based media company.

UB Media’s latest acquisition allows brands to tap into a unique urban audience in over 500 premium high rise condo buildings nationwide and over 1,500 digital and touch-screens in elevators, lobbies and common areas. The new Residential network has the highest number of digital screens available on all major programmatic platforms, engaging over two million residents and visitors monthly in a captive environment, where their daily journeys begin and end.

President & CEO of UB Media, Michael Minicucci states, “The pandemic placed Residential OOH in the spotlight and we feel it is a staple in OOH media moving forward. The addition of this new network complements our current media offering, allowing us to further diversify our reach while keeping our core vision of growing a larger digital footprint of placed-based OOH products. As we leave the most challenging days of the pandemic behind, we’re excited to continue connecting brands with our highly targeted media offering in four synergistic networks.”

Captivate’s current advertising sales representation of the MaxTV Media network will cease effective October 4, 2021.

About UB Media

For over a decade UB Media has been connecting Canadians to the brands they love through an unparalleled national digital footprint. Now with four targeted networks: Residential, Restobar, Cinema and Campus, UB Media continues to reach millions of Canadians at key touchpoints throughout their daily journeys with a mix of engaging digital and static indoor OOH media solutions.

About MaxTV Media

Established in 2009, MaxTV Media has a footprint across all major markets in Canada. MaxTV Media is Canada’s largest provider of digital communication platforms to the multifamily condominiums sector. Their proprietary interactive digital screens allow for advanced communication between property managers, residents, and businesses. The screens are located in high traffic areas such as elevators, lobbies, parking levels and mail rooms.