Who we are

UB Media connects on-the-go Canadian consumers with the brands they love morning to night, connecting while navigating their daily lives. We provide captivating, innovative, and hyper-targeted place-based media solutions with our 4 distinct networks: Residential, Restobar, Cinema and Campus. Our comprehensive multi-channel mix of Out-of-Home and Digital-Out-of-Home networks provide the critical link in bridging the gap between online and offline touchpoints throughout the purchase journey. We’re able to deliver highly targeted audiences defined by lifestyle, consumer behavior, demographics, geo-targeted to specific neighborhoods, age groups, and gender specific. We also provide our clients with transparent third-party impression-based auditing of our campaigns through the COMMB . With certification for our Cinema onscreen and Restobar digital, we are the first and only COMMB-accredited member for cinema onscreen media. As a COMMB Board of Directors member, our President & CEO, Michael Minicucci is committed to helping brands connect more deeply with Canadian consumers throughout our networks. With the worldwide DOOH ad market projected to double in growth to $16Bn* by 2027, we look forward to continuing to impact the industry’s growth in new and innovative ways. 

*Statista 2020, Worldwide DOOH Advertising Market Size

Major Growth

We’re always expanding our networks, we’ve had a 250% increase in Restobar venues since 2018 alone


Cinema Expansion

We’ve had robust cinema growth with a 98% increase in Cinema screens since 2019

Exclusive Markets

We reach 80 exclusive cinema markets across the country in 9 provinces

Leading Technology

Our Restobar digital boards are unparalleled, we offer the latest technology with the sleekest and largest HD displays


We can micro-target your ideal demographic by geo-targeting neighborhoods, age groups, Gender, lifestyle and much more

Brand Safe

All our networks are brand safe and risk free of competing with conflicting content

Strengthening Communities

Giving back to our communities is important. At UB Media we strongly believe in using media platforms to strengthen communities by increasing social awareness and bringing people together. We inform the public about important social issues through our networks by donating media exposure to non-profit causes further helping them do good will in their communities.

We’ve donated media to a number of charitable organizations including; Bell Let’s Talk, The Canadian Red Cross, MADD, The David Suzuki Foundation, The Jane Goodall Foundation, Dans La Rue, Prostate Cancer Canada, Swab the World, World Wide Wildlife Federation, Amnesty International, Women’s Assault Helpline, Movember, Sick Kids, Black Lives Matter, United Way and many more.