UB Media, an advertising sales company that specializes in the Out-of-Home media vertical through the company’s network of Resto-Bar, Campus and Cinema media properties has acquired the exclusive media sales representation rights to the media properties of Landmark Cinemas Canada and Imagine Cinemas. UB Media is presently booking 2019 campaigns for its new in-theatre network.
UB Media’s addition of Landmark and Imagine Cinemas’ media properties, which presently includes representation of Quebec’s Cinémas Guzzo and leading independent Québec exhibitors , significantly expands the company’s reach within the cinema channel, providing UB Media’s advertising partners with access to 760 movie screens, a notable market share of over 30% of all movie screens in Canada.
President and CEO of UB Media, Michael Minicucci states: “With the addition of Landmark and Imagine Cinemas to our network we are able to provide a vital national cinema offering of significant reach to both leading national brands and regional advertisers. We are committed to stimulate continued innovation in the segment that will continue to enhance cinema advertising’s reputation as both a highly effective and captivating media choice for advertisers to reach a valuable audience.”
“Cinema media provides a compelling, interruption free medium to connect with today’s consumer,” said Bill Walker, CEO Landmark Cinemas, “and we are excited to partner with UB Media as they possess proven expertise in this channel, understand the effectiveness of the medium, and are committed to its continued growth.”
In 2017 UB Media announced the certification of its Cinema Network with COMMB, the Canadian Out of Home Marketing & Measurement Bureau. As the first media sales agency within the cinema channel to be accredited by COMMB, and by applying its impression-based methodology to onscreen advertising, UB Media provides its partners with a transparent, third-party impression auditing of their campaigns. UB Media will apply for COMMB certification of the Landmark and Imagine Cinemas’ network to provide its advertising partners with the only national, audited cinema advertising circuit.
About UB Media
UB Media is one of Canada’s most powerful indoor advertising companies, specialized within three distinct networks: Resto-Bar, Cinema and Campus. For the past 10 years UB Media has connected clients with their ideal consumers through captivating, innovative, and highly targeted place-based media adapted to today’s generational lifestyle habits.
About Landmark
Cinemas Canada LPA subsidiary of Kinepolis Group NV, Belgium Landmark Cinemas, from a single screen in 1965 to today, continues to provide the perfect setting for popcorn munching Movie Lovers to connect and share their love of movies at 45 theatres on 317 screens throughout Western Canada, Ontario and the Yukon Territory, in multiple formats that include Premium Large Format (PLF) brands (IMAX®, Extra, Xtreme), and RealD 3D technology, and in select locations in the premium comfort of Full-Recliner Seating.
About Imagine Cinemas
Imagine Cinemas is a rapidly expanding, independently owned and operated movie exhibitor. Since opening in 2005 in Tecumseh, Ontario with the building of their flagship movie theatre “Lakeshore Cinemas” to their recent acquisition of independent movie exhibition company, Rainbow Cinemas, Imagine Cinemas has more than doubled its size, bringing the total number of movie screens it operates to 90 in Ontario and BC. Imagine Cinemas is now the 3rd largest movie chain in Canada (outside of Quebec).