UB Media launches first DOOH student housing network in Canada
TORONTO, CANADA – UB Media, a leading provider of indoor out-of-home (OOH) advertising solutions, is proud to announce the launch of Canada’s first ever exclusive OOH student housing network. The new network will provide advertisers with a unique opportunity to reach highly engaged and affluent A18-25 students across the country in off campus student housing complexes.
UB Media’s latest addition to their Campus network will allow advertisers to reach this demographic through 150+ properties (over 400+ digital boards) including interactive touchscreens. The student housing offering is an extension of UB Media’s Campus Network, which has been a staple offering for years, with their national digital and static placements in Canada’s leading university and college campuses.
“It was a natural evolution of our Campus Network to secure all the student housing buildings across Canada, by optimizing our existing residential communication products and infrastructure. The new offering has allowed us to corner the student market, by doubling our digital OOH reach among the A18-25 demographic, solidifying our status as the premier option for campus advertisers,” said Michael Minicucci, President & CEO of UB Media.
The student housing advertising network is available in major university and college cities across Canada, including the VECTOM markets. Advertisers will have the ability to target specific universities and colleges, as well as specific student housing buildings via UB Media’s Campus & Student Housing network’s digital product offering.
“We see tremendous potential in this new network as it allows brands to reach a targeted student population outside campus grounds, through multiple touch points in their daily journeys, which opens up so many new opportunities,” adds Minicucci. “We look forward to helping brands connect with Canada’s student population in a way that’s never been done before.”
UB Media’s student housing advertising network is now available for booking. For more information, please contact us at: [email protected]
About UB Media
This year celebrates the 15th year UB Media has been connecting Canadians to the brands they love through an unparalleled national digital footprint. With four targeted networks: Residential, Restobar, Cinema, and Campus, UB Media continues to reach millions of Canadians at key touch points throughout their daily journeys with a mix of engaging digital and static indoor OOH media solutions.