News, views & media moves…
Our story in motion
Introducing UB TV: A game changer in place-based DOOH
UB Media is excited to announce the launch of UB TV, the next evolution of its national place-based DOOH digital network. The new dynamic, eye-catching platform is a complete overhaul of their DOOH networks – specifically designed to connect advertisers with their audiences in even more personalized, and immersive ways leveraging multi-sensory experiences with tailored content channels.
The Resurgence of QR Codes in DOOH
Today, QR codes are seamlessly integrating with DOOH displays across high-traffic locations such as transit hubs, retail centers, and restobars, campuses, residential condominiums and more, providing marketers with dynamic tools to bridge offline ads with online engagement.
Proud Title Sponsor of the COMMB Awards Gala
UB Media was honoured to be the title sponsor of this year’s COMMB Awards Gala at the stunning Mademoiselle – one of our very own UB venues and a beloved Toronto hotspot. The event celebrated the best in Out-of-Home (OOH) advertising, recognizing innovation and excellence across the industry.
Spotlight on Pai Northern Thai Kitchen
Don’t let the humble abode of one of our favourite UB venues fool you. With an open kitchen imitating the sights and sizzle of the market, and salvaged doors imported from the motherland the smell of bold flavours and its electric atmosphere will have you retuning again and again for your Thai cravings.
Spotlight on Bottega Pizzeria
Nestled in the heart of Montreal’s Little Italy is a favourite UB venue of ours, the famous family-run Pizzeria Bottega. Open for over a decade, The Gazette describes this hotspot as earning its place “as a must destination for authentic pizza and sfizi.”
Introducing our new Student Housing network
UB Media is proud to announce the launch of Canada’s first ever exclusive OOH student housing network. The new network will provide advertisers with a unique opportunity to reach highly engaged and affluent A18-25 students across the country in off campus student housing complexes.
Did someone say Tequila?
One of UB Media’s favourite partner venues is Reposado Bar & Lounge, a chic and dimly lit Mezcal watering hole in Toronto. Located between Queen and Dundas on Ossington, Reposado can be found at night if you look down along the sidewalk as a bat logo shines from a spotlight at the front door.
COMMB certifies our Residential Network
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the trusted source of Canadian OOH market insights for its advertiser, agency, media owner and programmatic tech-stack members, announces it has accredited place-based member UB Media’s new residential network.
Introducing our Residential network
UB Media expands their OOH presence with the acquisition of MaxTV Media, Canada’s largest national residential condo network, resulting in the addition of a fourth specialized network for the indoor place-based media company.
UB Media enters the programmatic space
UB Media has entered the programmatic space with over 1,000 DOOH faces of its national Restobar network inventory available on Broadsign, Hivestack and Vistar.
UB Media joins DPAA
DPAA, the leading global organization driving out-of-home into its digital future, announced today that UB Media has joined the association.
Steamworks Brewpub our latest Vancouver addition
This featured UB Media venue has a unique history, dating back to 1995, when they first took hold of the historic Gastown brewpub location and discovered that the building had a rare steam heat system.
First cinema onscreen to be COMMB accredited
UB Media’s Cinema Network is the largest independent cinema network spanning the Quebec province, with a concentration in the Greater Montreal Area. It is the first in its media format to be officially accredited by the COMMB, applying their impression-based methodology to onscreen cinema advertising.