UB Media enters the programmatic space
FOR IMMEDIATE RELEASE
MONTREAL, 14 December 2020 – Indoor media company UB Media has entered the programmatic space with over 1,000 DOOH faces of its national Restobar network inventory available on Broadsign, Hivestack and Vistar.
“Offering our national digital Restobar inventory on DOOH platforms provides greater access to programmatic buyers and advertisers alike,” said Lino Ricco, VP Business Development at UB Media. “We’re excited to continue to target Canadians through the platform partnerships.”
“We’re thrilled to have UB Media join the growing programmatic digital out-of-home ecosystem. They have a captive network that will help our buy side partners reach their target audience more effectively, with coverage in all major markets in Canada”, said Edith Gagne, VP Programmatic Sales Operations at Broadsign.
“We’re thrilled to announce this partnership and welcome UB Media’s sought-after inventory into the Hivestack SSP,” shared Michelle Bodnar, VP Global Publisher Development. “This collaboration further extends our reach in key markets across Canada, enabling our demand partners to programmatically activate campaigns against UB Media’s captive audiences and see real results through Hivestack’s best-in-class measurement capabilities.”
“Savvy brand marketers today are planning strategies to engage with consumers as they return to the sorely missed behaviours of dining out and socializing,” said Scott Mitchell, Managing Director, Canada at Vistar Media. UB Media’s inventory offers brands an excellent opportunity to reach audiences in key moments and we’re pleased to add their network to our scale across every major DOOH provider in Canada.”
About UB Media
Since 2008 UB Media has rapidly emerged as a major force in the Canadian DOOH media landscape, reaching millions of Canadians in every age demographic through a powerful trifecta of indoor media networks including cinema, restobar and campus. Targeted media amplifications and event marketing services round out UB Media’s robust offering.
About Hivestack
Hivestack is the leading global, full stack, DOOH ad tech company. DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns. Attribution is a first-class citizen throughout Hivestack’s platform, offering sellers the ability to measure business outcomes at all stages of the consumer sales funnel.
About Broadsign
Broadsign is making it easier than ever for publishers, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. The Broadsign platform enables marketers and agencies to easily book screens and has helped brands like Pepsi, Turkish Airlines, The UFC, Unilever, Volkswagen, John Lewis and more, launch successful programmatic DOOH campaigns.
About Vistar Media
Vistar Media is the world’s leading provider of software solutions for digital out-of-home (DOOH). Vistar provides a programmatic demand-side platform (DSP) and supply-side platform (SSP) to empower data-driven transactions, as well as SaaS solutions (unified ad server and Cortex for device and content management) providing enterprise-grade solutions for monetizing and operating digital signage networks at any scale. Founded in 2012, Vistar Media is headquartered in New York City and operates across the USA, Canada, the UK, Australia and New Zealand.