Introducing UB TV: A game changer in place-based DOOH
FOR IMMEDIATE RELEASE
6 November 2024, Toronto, ON – UB Media is excited to announce the launch of UB TV, the next evolution of its national place-based DOOH digital network. The new dynamic, eye-catching platform is a complete overhaul of their DOOH networks – specifically designed to connect advertisers with their audiences in even more personalized, and immersive ways leveraging full motion and audio experiences with tailored content channels.
As a unified platform across all networks, UB TV delivers a consistent, engaging experience across restobars, cinemas, residential condos, campuses, and student housing. While maintaining a cohesive look, UB TV also provides tailored content for each venue type, ensuring relevance and maximizing impact.
“UB TV isn’t just another place-based digital solution—it’s built to enhance brand storytelling with sound-optimized assets,” said Michael Minicucci, CEO of UB Media. “From agency feedback, we understood advertisers needed more than just creative flexibility—they needed efficiency and adaptability. UB TV effortlessly integrates standard assets, whether vertical or horizontal, and supports all standard formats, including 1080x1920 and 16:9. Our dynamic layouts ensure a flawless fit, and the addition of audio allows campaigns to resonate on a deeper level.”
Video is the future of DOOH. With audio now integral, UB TV transforms DOOH, amplifying the power of video content across every screen. From user-generated content to cinematic ads, UB TV’s sound-enhanced platform brings campaigns to life across restobars, residential, and student housing, making video ads feel not only native but immersive, connecting with audiences in spaces where sound enriches the storytelling. “Our mission with UB TV is simple,” added Minicucci. “We want brands to reach people in meaningful moments, whether they’re at home or out socializing. With UB TV, every video campaign becomes a fully immersive, sound-integrated experience.”
Beyond just creative flexibility, UB TV offers personalized ad placement within curated content feeds that blend entertainment, news, and social content with partners like TikTok. We customize these content feeds to the audience and environment, ensuring ads naturally fit into the viewing experience. TV ensures that ads not only fit seamlessly into its curated content feeds but also perform at their peak, without added complexity. In the evolving DOOH world, “Video Lives Here.”
About UB Media
Since 2008, UB Media is a leading Canadian Out-of-Home (OOH) media company specializing in place-based digital advertising solutions. With four distinct national networks: Restobar, Cinema, Residential, Campus & Student Housing -- UB Media connects brands with audiences through targeted, impactful content in everyday spaces.
