Press Releases
Hot Spots
R.E.P.L.A.Y.— The essential strategy every video advertiser needs
UB Media launches its newest strategic framework for video advertisers: R.E.P.L.A.Y., a bold approach that maximizes the power of UB TV. We offer video advertisers a unique solution to reconnect with audiences in meaningful, real-world moments. R.E.P.L.A.Y. is more than an acronym—it’s a roadmap to relevance, effectiveness, and return on investment.
The Ultimate Play: Reaching Sports Fans
UB TV, is the ultimate play for brands looking to reach sports fans and betting audiences in Canada’s most energetic and engaged environments.
We Turn Key Moments Into Game-Changing Connections with Gamers
Context is everything for gamers. At UB Media, we don’t interrupt their experience—we enhance it. Whether they're gathering for an eSports viewing party, hitting the cinema with friends, or hanging out in residence, we create moments that feel natural, timely, and culturally in-sync.
Dining Out Reigns Supreme: The #1 Splurge People Won't Give Up
Even in an age of inflation and economic uncertainty, one indulgence continues to top the list for consumers across the globe: dining out. Because dining out is about more than just food. It's about connection, convenience, and experience.
The Resurgence of QR Codes
Today, QR codes are seamlessly integrating with DOOH displays across high-traffic locations such as transit hubs, retail centers, and restobars, campuses, residential condominiums and more, providing marketers with dynamic tools to bridge offline ads with online engagement.
Blockbuster Roundup: Get ready for an action-packed year
Get ready for an action-packed year at the movies! With highly anticipated sequels, thrilling new franchises, and beloved classics returning to the big screen, 2025 is shaping up to be a record-breaking year at the box office. Here’s a sneak peek at some of the biggest blockbusters set to dominate theatres.
Key Takeaways from CES 2025
Last week, we had a blast attending CES 2025, one of the most inspiring events in the tech world. From the latest innovations to game-changing insights, CES gave us a glimpse of the future of advertising, and we’re thrilled about what it means for DOOH and place-based media. Here are the key trends that we’re most excited about…
Introducing UB TV: A game changer in place-based DOOH
UB Media is excited to announce the launch of UB TV, the next evolution of its national place-based DOOH digital network. The new dynamic, eye-catching platform is a complete overhaul of their DOOH networks – specifically designed to connect advertisers with their audiences in even more personalized, and immersive ways leveraging multi-sensory experiences with tailored content channels.
Launching our new Student Housing network
UB Media is proud to announce the launch of Canada’s first ever exclusive OOH student housing network. The new network will provide advertisers with a unique opportunity to reach highly engaged and affluent A18-25 students across the country in off campus student housing complexes.
UB Media enters the programmatic space
UB Media has entered the programmatic space with over 1,000 DOOH faces of its national Restobar network inventory available on Broadsign, Hivestack and Vistar.
UB Media joins DPAA
DPAA, the leading global organization driving out-of-home into its digital future, announced today that UB Media has joined the association.