UB Media announces the launch of its new digital advertising board. UB Media will be replacing and expanding their digital Resto-Bar network. A total of 2,000 (UB Version 2.0) digital boards will be in market nationally in UB’s Resto-Bar network by the end of 2016.

Conceived and designed to meet the needs of advertisers, the new digital boards feature unique characteristics. The new boards are built vertically enabling more creative flexibility and multiple messaging. They include a significantly larger HD display packaged in a sleek brushed aluminum and glass design — signature of UB Media’s products.

“The R&D team was tasked with developing a product that would set a new benchmark for digital Resto-Bar boards. We selected key attributes and demanded valid improvements to those elements. As a result we’ve produced a product that will outclass existing digital offers in the Resto-Bar market,” said Michael Minicucci, President & CEO of UB Media.

“From an aesthetic perspective, our new 27″ digital boards offer the largest display available in Resto-Bar washrooms,” said Gaetano Cardone, COO of UB Media, “its elegant design will set a new precedent reflecting the best in design and technology offered in Resto-Bar digital.”

UB Media’s product offers the freedom to change or modify ads in a given establishment, day parting and enhanced audio speakers. The boards feature Bluetooth and Wi-Fi extendibility, near field communications (NFC) and Beacon technology, to promote mobile interaction. It also has the latest in LED developments achieving the highest dynamic contrast ratio in market, while being 30% more energy efficient.