NEW YORK, November 5, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, announced today that UB Media has joined the association.

UB Media connects Canadians nationwide to the brands they love through powerful indoor media networks including Restobar, Cinema and Campus. On the heels of its 2020 double digit growth, UB Media also offers advertisers programmatic DOOH for its Restobar inventory.

“We are excited to join the global DPAA community and look forward to the experiences and growth opportunities membership provides,” said Michael Minicucci, President & CEO, UB Media.

Barry Frey, President & CEO of DPAA, said, “UB Media has developed an outstanding portfolio of media networks and services that help brands connect with consumers across Canada. We are delighted to welcome them aboard as members and look forward to supporting their continued growth.”

About UB Media
Since 2008, UB Media has rapidly emerged as a major force in the Canadian OOH media landscape, reaching millions of Canadians coast-to-coast in every age demographic through a unique trifecta of place-based media networks including Restobar, Cinema and Campus. Targeted media amplifications and event marketing services round out UB Media’s offering.

About DPAA
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more. Visit their website at: www.dpaaglobal.com

Contact DPAA:
Mark Braff
Braff Communications LLC
T: +1 (201) 612-0707
E: mbraff@braffcommunications.com

Contact UB Media:
Lino Ricco
VP, Business Development, UB Media Inc.
T: +1 (855) 826 3342 ext 450
E: l.ricco@ubmedia.ca

 

Photo credit: Adi Goldstein