Residential
Canada's largest condominium network
Our Residential network connects brands with Canadian urbanites in over 500 premium condominium buildings in Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal. Over 1,500 state-of-the-art digital screens and touchscreens in elevators and common areas including lobbies, mail rooms and parking vestibules, engaging over 2 million condo residents and visitors monthly in highly captive environments where they are most receptive, and where their daily journeys begin and end.
Canada is morphing into a condo nation
In an unprecedented year, CMHC reported the annual pace of urban starts of condos and other multiple-unit housing climbed 9% in the third quarter of 2020, while single-detached urban starts fell 1%. “It has become the starter home for peak millennials and first-time buyers fleeing the nest…as well as their baby-boomer parents looking to downsize,” noted Royal LePage CEO Phil Soper. While the global pandemic affected the lives of Canadians across the board, condominiums rose as a pandemic-proof opportunity for brands to connect with active and social urbanites in captive environments, catapulting residential place-based media as a key consideration in an omni-channel media strategy.
NETWORK AT A GLANCE
Residential highs
Highest digital screen count, highest number of buildings and highest average HHI
Unrivaled
Largest owner-occupied condominium network in Canada
Captivating
Our interactive screens engage residents and visitors in a captive and receptive environment
The sweet spot
Our elevator screens hit the frequency sweet spot, reaching residents at least 4 times daily
Campus
We reach students
Engaging the coveted ages 18-24 demographic in Canada’s top post-secondary institutions. Our national Campus network reaches over 1.2 million post-secondary students in over 60 leading campuses across the country. We are in Canada’s top universities, communicating with over 80% of all students in the country’s largest university campuses, based on highest enrolment. Our products are located in the most frequented and highly populated areas, such as student lounges, entrances and exits, classroom corridors, cafeterias, student unions, libraries, washroom corridors, athletic centres and more.
NETWORK AT A GLANCE
1.2 Million students
We reach 80% of all students in the country’s largest university campuses (based on highest enrollment)
Complete flexibility
With the largest campus digital network ads can be full-motion or static, day-parted and geo-targeted
High visibility
Our products are in highly visible and high traffic locations such as entrances, student lounges, cafeterias and more
Anti-fraud
No need to worry about fraud or ad-blocking software, all our media facings are brand safe
Latest Campus Events
Cinema
Big screen, big impact
Our national cinema network includes notable chains like: Landmark Cinemas, Imagine Cinemas and Cinémas Guzzo. Reaching markets no other network can, our state-of-the-art digital movie theatres are equipped with premium large format brands: IMAX®, Extra, Xtreme, and RealD 3D technology, as well as highly coveted premium recliner seating. Our theatres offer all the anticipated blockbuster hits as well as independent content and Francophone films in Québec. Cinema advertising has the lowest ad avoidance across all media platforms with over 87% of moviegoers in their seats during Showtime.*
NETWORK AT A GLANCE
All the perks
Our cinemas offer state-of-the-art experiences as well as superior recliner seating in select theaters
31% Market share
We represent 31% of the cinema screen landscape with over 750 screens across 120 theaters nationwide
22M Moviegoers
Our national cinema network reaches 22 million moviegoers annually from coast to coast
Trusted metrics
UB is the first and only COMMB member for cinema onscreen, ensuring trusted third-party metrics
Unique multiple touchpoints
Moviegoers often tend to visit a restaurant before or after going to the movies. We are the only Restobar network uniquely positioned with Cinemas to reach target demographics across multiple touchpoints in popular and highly frequented Restobar venues.
Restobar
We do Restobar best
Our premium Restobar network is unmatched in quality products and trendy venues. Diverse and notable, our venues are sure to captivate your ideal customers as they are out and about leading active lives. From established city landmarks, to the trendiest night clubs, casual eateries, fine dining establishments, student hangouts and family favourites — if it’s a talked about venue we have it in our network. While we can target any age demographic and lifestyle choices, brands unlock stronger engagement with the coveted 18-34 demographic with our digital boards using dayparting, data-driven trigger messaging and geo-targeted creative messaging.
Programmatic DOOH
Our Restobar Network now has over 1,000 digital faces available on Hivestack, Broadsign Reach and Vistar Media. Reach out to our sales team to learn how you can activate your media campaigns using the automated technology our programmatic platform partners offer. Target your ideal audience throughout their purchase journey with the right message at the right time and the right place.
Guaranteed legal age audiences
When it comes to regulated industries and content UB Media’s national AOL market (Adult Only Locations) has recently had major expansion with 220% growth year over year. Our age-gated locations guarantee adult only viewership of regulated content while being safely compliant with industry guidelines and standards as well as all federal and provincial legislations.
NETWORK AT A GLANCE
Hottest spots
Our national network is comprised of the most sought-after and highly Instagrammable venues
Unrivaled digital
We can target any demographic by geo-targeting neighborhoods, age groups, lifestyle, gender and more
Age-gated
We have premium nightlife venues guaranteeing legal aged (adult only) audiences for regulated content
Trusted metrics
Our digital boards are COMMB audited ensuring trusted third-party impressions as well as brand safety (free of conflicting content)
Home
Four national OOH networks
Residential
Canada’s largest premium condominium network in major urban markets nationwide
Restobar
The most powerful Restobar network with the trendiest venues and unmatched digital screens and technology
Cinema
Our Cinema network is composed of 250 markets, 80 of which are exclusive to UB Media, and over 750 screens
Campus
Engage with the hard-to-reach coveted 18-24 demographic in our nation’s top post-secondary academic institutions
What we do
Inescapable
We naturally capture consumers’ attention when they are least distracted as they’re out and about leading active lives
Micro-targeted
We can target any demographic by geo-targeting neighborhoods, age groups, lifestyle, gender and more
Real engagement
Our place-based media can further unlock stronger engagement with dayparting and data-driven trigger messaging and much more
Trendiest locations
We’ve got the most frequented, coveted, and highly Instagrammable venues visited again and again from coast-to-coast