Residential

Canada's largest condominium network

Our Residential network connects brands with Canadian urbanites in over 500 premium condominium buildings in Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal. Over 1,500 state-of-the-art digital screens and touchscreens in elevators and common areas including lobbies, mail rooms and parking vestibules, engaging over 2 million condo residents and visitors monthly in highly captive environments where they are most receptive, and where their daily journeys begin and end.

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Canada is morphing into a condo nation

In an unprecedented year, CMHC reported the annual pace of urban starts of condos and other multiple-unit housing climbed 9% in the third quarter of 2020, while single-detached urban starts fell 1%. “It has become the starter home for peak millennials and first-time buyers fleeing the nest…as well as their baby-boomer parents looking to downsize,” noted Royal LePage CEO Phil Soper. While the global pandemic affected the lives of Canadians across the board, condominiums rose as a pandemic-proof opportunity for brands to connect with active and social urbanites in captive environments, catapulting residential place-based media as a key consideration in an omni-channel media strategy.

NETWORK AT A GLANCE


Residential highs

Highest digital screen count, highest number of buildings and highest average HHI

Unrivaled

Largest owner-occupied condominium network in Canada

Captivating

Our interactive screens engage residents and visitors in a captive and receptive environment

The sweet spot

Our elevator screens hit the frequency sweet spot, reaching residents at least 4 times daily


Covid

Covid-19

Canada Reopens

As we continue to monitor the promising post-pandemic outlook for the OOH industry, UB Media remains committed to providing regular updates from regulatory bodies including lifting restrictions, reopening markets, vaccination rates, and relevant place-based media trends and forecasts.

Restaurant Traffic Trends


UB Media commissions independent third-party mobile data reporting to analyze restobar traffic trends in major markets across Canada.  Check back regularly for updates as markets begin to reopen nationwide.

National Restaurant Traffic Trends: August, 2020

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Central Canada Restaurant Traffic Trends: September, 2020

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Provincial Updates Dashboard


Click below to download our guide to major national updates regarding vaccination rates and the lifting of COVID restrictions by market. Check back regularly for continued updates as more data becomes available from regulating government bodies.

Provincial Updates: August 4, 2021

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Back to school

In anticipation of a potential return to campus life this fall, applications to post-secondary institutions are reaching record levels in major markets, eclipsing pre-pandemic numbers. Download our Provincial Updates Dashboard above for the latest on reopening dates nationwide. And to learn more about how you can connect with the tech-native 18-24 demo, reach out to our dedicated sales team for more details.

Bon appétit Canada!

As Canadians eagerly return to their favourite foodie experiences and reconnect with friends and family, restaurants are flinging open their doors to welcome diners back to patios and dining rooms. For the latest on reopening dates in major markets nationwide download our Provincial Updates Dashboard above. Thank you for supporting your favourite eateries during this unprecedented time.

Return to the big screen

Eager moviegoers are returning to theatres in droves as major markets reopen coast-to-coast. Blockbuster hits including Fast & Furious’ F9 and Marvel’s Black Widow crushed domestic box office benchmarks and setting the tone for the bounty of anticipated films available this year. For the latest on theatre reopening dates nationwide download our Provincial Updates Dashboard above.

Covid Fatigue Boosts OOH Media

A renewed appreciation for getting out is having a positive impact on Out-of-Home media during the pandemic. OOH is providing brands with a strong opportunity to intercept consumers 'on-the-go'. Click to download our document to learn more about how Covid fatigue is affecting place-based media engagement opportunities in the OOH space.


Campus

We reach students

Engaging the coveted ages 18-24 demographic in Canada’s top post-secondary institutions. Our national Campus network reaches over 1.2 million post-secondary students in over 60 leading campuses across the country. We are in Canada’s top universities, communicating with over 80% of all students in the country’s largest university campuses, based on highest enrolment. Our products are located in the most frequented and highly populated areas, such as student lounges, entrances and exits, classroom corridors, cafeterias, student unions, libraries, washroom corridors, athletic centres and more.

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NETWORK AT A GLANCE


1.2 Million students

We reach 80% of all students in the country’s largest university campuses (based on highest enrollment)

Complete flexibility

With the largest campus digital network ads can be full-motion or static, day-parted and geo-targeted

High visibility

Our products are in highly visible and high traffic locations such as entrances, student lounges, cafeterias and more

Anti-fraud

No need to worry about fraud or ad-blocking software, all our media facings are brand safe

Latest Campus Events



Cinema

Big screen, big impact

Our national cinema network includes notable chains like: Landmark Cinemas, Imagine Cinemas and Cinémas Guzzo. Reaching markets no other network can, our state-of-the-art digital movie theatres are equipped with premium large format brands: IMAX®, Extra, Xtreme, and RealD 3D technology, as well as highly coveted premium recliner seating. Our theatres offer all the anticipated blockbuster hits as well as independent content and Francophone films in Québec. Cinema advertising has the lowest ad avoidance across all media platforms with over 87% of moviegoers in their seats during Showtime.*

Source: Canadian Out of Home Marketing and Measurement Bureau
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NETWORK AT A GLANCE


All the perks

Our cinemas offer state-of-the-art experiences as well as superior recliner seating in select theaters

31% Market share

We represent 31% of the cinema screen landscape with over 750 screens across 120 theaters nationwide

22M Moviegoers

Our national cinema network reaches 22 million moviegoers annually from coast to coast

Trusted metrics

UB is the first and only COMMB member for cinema onscreen, ensuring trusted third-party metrics

Unique multiple touchpoints

Moviegoers often tend to visit a restaurant before or after going to the movies. We are the only Restobar network uniquely positioned with Cinemas to reach target demographics across multiple touchpoints in popular and highly frequented Restobar venues.

Source: Motion Picture Association of America Theatrical Statistics, 2016
Restobar network

Restobar

We do Restobar best

Our premium Restobar network is unmatched in quality products and trendy venues. Diverse and notable, our venues are sure to captivate your ideal customers as they are out and about leading active lives. From established city landmarks, to the trendiest night clubs, casual eateries, fine dining establishments, student hangouts and family favourites — if it’s a talked about venue we have it in our network. While we can target any age demographic and lifestyle choices, brands unlock stronger engagement with the coveted 18-34 demographic with our digital boards using dayparting, data-driven trigger messaging and geo-targeted creative messaging.

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Programmatic DOOH

Our Restobar Network now has over 1,000 digital faces available on Hivestack, Broadsign Reach and Vistar Media. Reach out to our sales team to learn how you can activate your media campaigns using the automated technology our programmatic platform partners offer. Target your ideal audience throughout their purchase journey with the right message at the right time and the right place.

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Guaranteed legal age audiences

When it comes to regulated industries and content UB Media’s national AOL market (Adult Only Locations) has recently had major expansion with 220% growth year over year. Our age-gated locations guarantee adult only viewership of regulated content while being safely compliant with industry guidelines and standards as well as all federal and provincial legislations.

NETWORK AT A GLANCE


Hottest spots

Our national network is comprised of the most sought-after and highly Instagrammable venues

Unrivaled digital

We can target any demographic by geo-targeting neighborhoods, age groups, lifestyle, gender and more

Age-gated

We have premium nightlife venues guaranteeing legal aged (adult only) audiences for regulated content

Trusted metrics

Our digital boards are COMMB audited ensuring trusted third-party impressions as well as brand safety (free of conflicting content)


Home

Four national OOH networks

Residential

Canada’s largest premium condominium network in major urban markets nationwide

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Restobar

The most powerful Restobar network with the trendiest venues and unmatched digital screens and technology

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Cinema

Our Cinema network is composed of 250 markets, 80 of which are exclusive to UB Media, and over 750 screens

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Campus

Engage with the hard-to-reach coveted 18-24 demographic in our nation’s top post-secondary academic institutions

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What we do


Inescapable

We naturally capture consumers’ attention when they are least distracted as they’re out and about leading active lives

Micro-targeted

We can target any demographic by geo-targeting neighborhoods, age groups, lifestyle, gender and more

Real engagement

Our place-based media can further unlock stronger engagement with dayparting and data-driven trigger messaging and much more

Trendiest locations

We’ve got the most frequented, coveted, and highly Instagrammable venues visited again and again from coast-to-coast