Covid-19

As we continue to monitor the impact of the global pandemic on the OOH industry and the day-to-day lives of Canadians, UB Media remains committed to providing regular updates from government regulatory bodies regarding lifting restrictions, vaccination rates, as well as any relevant place-based media trends.

Restaurant Traffic Trends


UB Media commissions independent third-party mobile data reporting to analyze restobar traffic trends in major markets across Canada.  Check back regularly for updates as markets begin to reopen nationwide.

National Restaurant Traffic Trends: August, 2020

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Central Canada Restaurant Traffic Trends: September, 2020

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Provincial Updates Dashboard


Click below to download our guide to major national updates regarding vaccination rates and the lifting of COVID restrictions by market. Check back regularly for continued updates as more data becomes available from regulating government bodies.

Provincial Updates: June 15, 2021

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Back to school

In anticipation of the upcoming Fall 2021 post-secondary school semester, be sure to regularly check our Provincial Dashboard for government updates on a province-by-province basis. To learn how you can reach the unique 18-24 campus demographic reach out to our dedicated sales team for more details.

Together again, cheers!

As Canadians eagerly anticipate a return to their favourite pastimes, restaurant patios have reopened in major markets, with indoor dining to follow. Download our Provincial Dashboard above for regular updates on reopening dates in major markets nationwide. Thank you for supporting your favourite local eateries during this unprecedented time.

Return to the big screen

If box office numbers south of the border are any indication, Canadians can look forward to a bounty of blockbusters to watch on the big screen in 2021, as eagerly anticipated 2020 blockbusters are hitting theatres alongside 2021’s most anticipated films. Download our Provincial Dashboard above for the latest on expected theatre reopening dates nationwide.

Covid Fatigue Boosts OOH Media

A renewed appreciation for getting out is having a positive impact on Out-of-Home media during the pandemic. OOH is providing brands with a strong opportunity to intercept consumers 'on-the-go'. Click to download our document to learn more about how Covid fatigue is affecting place-based media engagement opportunities in the OOH space.