Covid 19

As we continue to monitor the impact of the global pandemic on the Out-of-Home (OOH) industry and the day-to-day lives of Canadians, UB Media remains committed to providing regular updates from government bodies, as well as relevant place-based media trends as brands adapt their media strategies.

Covid Fatigue Boosts OOH Media

A renewed appreciation for getting out is having a positive impact on Out-of-Home media during the pandemic. OOH is providing brands with a strong opportunity to intercept consumers 'on-the-go'. Download the document below to learn more about how Covid fatigue is affecting engagement opportunities in the OOH space.

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Restaurant Traffic Trends


UB Media has commissioned independent third-party mobile data reporting to analyze restaurant traffic trends in major markets across Canada in 2020, as well as provide comparisons to 2019. Please check back regularly for updates.

National Restaurant Traffic Trends: August, 2020

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Central Canada Restaurant Traffic Trends: September, 2020

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Provincial Updates Dashboard


Click below to download topline updates regarding restrictions and protocols in each province and territory as they become available from Canadian government officials. Do check back regularly for continuous changes.

Provincial Updates: November 25, 2020

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Virtual Study

80% of Canada’s national post-secondary student body has switched to a combination of in-person and distance study for Fall 2020. To learn how you can reach this vital demo, connect with our sales team today.

Together Again

Everyone is eager to get out again and socialize in safe and comfortable environments. Check back here for the latest news regarding restaurant re-openings and updated protocols by market. While some provinces have temporarily mandated in-dining close, don’t forget to help support local businesses with take-out and delivery.

Back to the Big Screen

Blockbuster Wonder Woman 1984 is slated to open on Christmas Day in theaters that have not been closed by local COVID measures. Canadians will get to watch the movie exclusively on the big screen, as streaming will be unavailable in Canada. Check back for regular Cinema updates during COVID.