Canada Reopens

As we continue to monitor the promising post-pandemic outlook for the OOH industry, UB Media remains committed to providing regular updates from regulatory bodies including lifting restrictions, reopening markets, vaccination rates, and relevant place-based media trends and forecasts.

Restaurant Traffic Trends

UB Media commissions independent third-party mobile data reporting to analyze restobar traffic trends in major markets across Canada.  Check back regularly for updates as markets begin to reopen nationwide.

National Restaurant Traffic Trends: August, 2020


Central Canada Restaurant Traffic Trends: September, 2020


Provincial Updates Dashboard

Click below to download our guide to major national updates regarding vaccination rates and the lifting of COVID restrictions by market. Check back regularly for continued updates as more data becomes available from regulating government bodies.

Provincial Updates: August 4, 2021


Back to school

In anticipation of a potential return to campus life this fall, applications to post-secondary institutions are reaching record levels in major markets, eclipsing pre-pandemic numbers. Download our Provincial Updates Dashboard above for the latest on reopening dates nationwide. And to learn more about how you can connect with the tech-native 18-24 demo, reach out to our dedicated sales team for more details.

Bon appétit Canada!

As Canadians eagerly return to their favourite foodie experiences and reconnect with friends and family, restaurants are flinging open their doors to welcome diners back to patios and dining rooms. For the latest on reopening dates in major markets nationwide download our Provincial Updates Dashboard above. Thank you for supporting your favourite eateries during this unprecedented time.

Return to the big screen

Eager moviegoers are returning to theatres in droves as major markets reopen coast-to-coast. Blockbuster hits including Fast & Furious’ F9 and Marvel’s Black Widow crushed domestic box office benchmarks and setting the tone for the bounty of anticipated films available this year. For the latest on theatre reopening dates nationwide download our Provincial Updates Dashboard above.

Covid Fatigue Boosts OOH Media

A renewed appreciation for getting out is having a positive impact on Out-of-Home media during the pandemic. OOH is providing brands with a strong opportunity to intercept consumers 'on-the-go'. Click to download our document to learn more about how Covid fatigue is affecting place-based media engagement opportunities in the OOH space.