UB MEDIA JOINS COMB AS LATEST MEMBER
Press Release July 10, 2017 MONTREAL – UB Media operating in the Resto-Bar, Campus and Cinema OOH verticals announces its newest membership to the Canadian Out of Home Measurement Bureau (COMB). UB Media’s Cinema Network is the largest independent cinema network spanning the Quebec province, with a concentration in the Greater Montreal Area. It is the first in its media format to be officially accredited by the COMB, applying their impression-based methodology to onscreen cinema advertising.
“Joining COMB is an exciting opportunity for UB Media. We are proud to establish the first form of cinema auditing in Canada, bringing much needed transparency to this OOH vertical,” says Michael Minicucci, President and CEO of UB Media. He further adds, “COMB’s quantified impressions provide us with real value for brands in any communication plan; moreover this research certifies UB’s extensive cinema market reach in the second largest designated market area in Canada.”
About UB Media
Since 2008 UB Media has rapidly emerged as a major force in the Canadian mediascape offering one of the country’s most powerful indoor advertising networks in restaurants/bars, campuses and Quebec cinemas. Within its three distinct networks they offer an array of products, both static and digital formats, as well as custom media and event marketing. UB Media has the largest digital footprint in campuses nationally and has the largest independent cinema network.
About The COMB
Founded in 1965, COMB is a national, not-for-profit organization dedicated to unbiased, accurate and independent quantitative research. COMB sets the industry standard for measurement of OOH advertising audiences across Canada.